You do not need to hire an SEO consultant to know if your website has problems. In the next five minutes, you can check seven critical factors that separate websites that generate business from websites that quietly lose it. Grab your phone — most of these tests work best on mobile.
1. Page Speed (60 seconds)
Open pagespeed.web.dev on your computer and enter your website URL. Wait for the results.
- 90-100 (green): Excellent. Your site loads fast
- 50-89 (orange): Needs improvement. You are losing visitors to slow loading
- 0-49 (red): Poor. This is actively costing you patients and clients
Check both mobile and desktop scores. Mobile is what matters most. For context, the average practice website scores 30-60. Here is why that matters.
2. Mobile Experience (60 seconds)
Open your website on your phone. Do not use the desktop version — actually pull it up on your phone's browser.
- Can you read the text without zooming?
- Can you tap the phone number to call?
- Can you navigate to your services page in 2 taps or fewer?
- Does the contact form feel easy to fill out with your thumbs?
If any answer is no, read our mobile experience guide.
3. SSL Certificate (15 seconds)
Look at your browser's address bar. Is there a padlock icon? Does your URL start with https:// (not http://)? If not, your site is not secure. Google Chrome labels non-HTTPS sites as "Not Secure" — a trust-destroying label for any practice website. This is also a Google ranking factor.
4. Schema Markup (30 seconds)
Go to Google's Rich Results Test and enter your URL. Does it find any structured data? If the result says "No rich results detected," your site is missing schema markup — free SEO value you are leaving on the table.
5. Meta Descriptions (30 seconds)
Google your practice name. Look at the text below your website link in the search results. Is it a compelling description of your practice? Or is it random text that Google pulled from your page because you did not provide a meta description?
Good: "Board-certified family dentist serving Springfield, IL since 2004. Same-day appointments, modern technology, and a gentle approach to dental care."
Bad: "Home | Springfield Dental | Menu | About | Contact | Services..."
6. Click-to-Call (15 seconds)
On your phone, can you tap your phone number to call? Try it on the homepage, the contact page, and one service page. If your phone number is plain text anywhere, you are losing mobile callers. This is the single highest-value interaction on a mobile practice website.
7. Load Time (30 seconds)
On your phone, clear your browser cache (or use a private/incognito tab), then load your website. Count the seconds until the page is fully usable — not just until something appears, but until you can read text and tap buttons. If it takes more than 3 seconds, you have a speed problem.
Scoring Your Audit
- 7/7: Your website is in good shape. Focus on content and reviews
- 5-6/7: Minor fixes needed. Address the gaps to stay competitive
- 3-4/7: Significant issues. Your website is underperforming and likely losing you business
- 0-2/7: Your website needs a rebuild. It is actively working against you
What To Do Next
If your audit revealed problems, you have two paths:
Fix what you can: SSL and meta descriptions can often be addressed by your current web provider. Speed improvements may require deeper changes.
Get a professional assessment: We offer a free, detailed website audit that goes far beyond these seven checks. We analyze your local SEO, competitor positioning, schema markup, Core Web Vitals, and conversion optimization.
Request your free audit and we will send you a detailed report within 48 hours.