ProSites has been building websites for dental practices for over two decades. They market themselves as a dental-specific web solution with SEO, social media, and online marketing bundled in. But in 2026, does their offering still hold up?
ProSites Pricing
ProSites doesn't publicly list their pricing, but dental practices have reported:
- Basic website: $200 - $400/month
- Website + SEO: $400 - $800/month
- Premium packages: $800 - $1,200/month
- Setup fees: $500 - $1,500
- Contract length: 12-24 months typical
At the mid-range with SEO, you're looking at $6,000 - $10,000 per year plus the setup fee. Not the most expensive option in dental marketing, but not cheap either.
What ProSites Offers
Their core services include:
- Website design from dental-specific templates
- SEO and local search optimization
- Social media management
- Online patient forms
- Review generation tools
- Content marketing (blog posts)
For a practice that wants a single vendor handling everything digital, ProSites bundles it all together. The dental-specific focus means they understand the industry terminology and patient journey.
Where ProSites Falls Short
Template Fatigue
ProSites websites are built from templates. While they've updated their designs over the years, the templates are shared across their entire client base. If you're in a competitive dental market, there's a real chance a practice nearby is running a site that looks nearly identical to yours.
When a patient is choosing between two dentists and both websites look the same, neither practice benefits. We discuss this problem at length in Why Template Websites Hurt Professional Credibility.
Proprietary Platform
Like FindLaw and Scorpion, ProSites builds on a proprietary platform. You don't get access to your website's code. You can't export it. If you leave ProSites, you leave your website behind.
After 24 months at $600/month, you've spent $14,400 and own nothing. That's the lock-in cost in action.
Mixed SEO Results
SEO is ProSites' main value-add beyond the website itself. Results vary significantly. In less competitive markets (small towns, rural areas), practices often see improvement. In competitive metro areas with dozens of dental practices, the template-based SEO approach struggles to differentiate.
Slow Updates and Limited Control
Dentists report that making changes to their site requires contacting ProSites and waiting. Adding a new service, updating hours, or changing a photo shouldn't take a week. Modern practices need the ability to keep their site current in real time.
ProSites vs. the Alternatives
Here's how ProSites stacks up in the dental website landscape:
- ProSites: $400-$800/month, template design, proprietary platform, 12-24 month contract
- PatientPop/Tebra: $500-$1,500/month, similar template approach with more patient management tools. See our PatientPop review.
- Squarespace/Wix DIY: $16-$49/month, but requires your time and expertise. Looks generic.
- Bindingstone Digital: $349/month, custom design, no lock-in, ownership option
For a comprehensive breakdown, see How Much Should a Dental Website Cost in 2026?
What Dentists Should Look For Instead
A dental website in 2026 should deliver:
- Speed. Pages should load in under 2 seconds. Every additional second costs you patients.
- Mobile-first design. Over 60% of dental searches happen on phones. Your site must be built for mobile, not just "responsive."
- Unique design. Your practice is unique. Your website should be too.
- Ownership. You should be building equity, not renting space on someone else's platform.
- No lock-in. If your provider isn't delivering, you should be free to leave — and take your site with you.
That's exactly what we deliver at Bindingstone Digital. For $349/month with no long-term contract and a full buyout option at $4,999, you get a hand-coded, custom-designed website that you can own outright.
See our dental website services for details, or get started with a conversation.
The Bottom Line
ProSites isn't a bad company, but their model — templates, proprietary platform, long contracts — is showing its age. Dental practices in 2026 have better options. Your website should be an asset you own, not a subscription you're locked into.